It’s easy to work with Instagram influencers, as 68% of Instagram users visit the platform to interact with creators.Influencer marketing is more effective than other marketing channels. Influencer Marketing Hub research shows that businesses make $7.65 per $1 they spend on influencer advertising.It is also known as Influencer Marketing when brands sponsor or endorse influencers to promote products and services to the fanbase. click here
In-store sales have almost been cut due to the ongoing pandemic. A previously skeptical marketing method is now driving huge sales: Influencers Marketing.
How was Instagram Influencer Marketing Incepted?
Instagram offers a section specifically for business purposes. For Instagram marketing, having a business profile or hard-selling is not enough. They will lose interest if you continue to bombard your followers with ads.
Brands must develop innovative ways to connect with their audience on Instagram.Instagram was the first social media platform to allow brands and influencers to collaborate on promotions.
It’s not as easy as giving an influencer a new product or adding hashtags to a post. A well-constructed Instagram influencer marketing strategy requires a lot more than that. It can be a complex field, especially in 2021.
We have compiled the ultimate guide to influencer marketing on Instagram that brands can use to adapt to the changing landscape of online marketing.
Why Choose Instagram Influencer Marketing?
There are many influencers on every major social platform- Twitter, YouTube, and Facebook- but 93% of influencer marketing campaigns take place on Instagram. What is the reason for this? Continue reading to learn more!
Both the Influencer’s and Users’ preferences for Instagram
59% of influencers consider Instagram the best social network for engaging with followers.
According to Pew Research Center, Instagram is second in popularity after Facebook. However, 75% of Instagrammers respond to a sponsored post, while 60% explore new products.
Influencer marketing isn’t just about the users. It’s also about the influencers. Instagram is loved by users and creators alike because of its visual and interactive nature. It’s a win for both brands and users.
Marketing with Instagram Influencers has Higher Engagement Rates.
According to a study, brands engage with Instagram four times more than their parent company Facebook.
An average engagement rate for a micro-influencer on Twitter is 1.45%. An Instagram micro-influencer can have up to 5.7% engagement rates for their posts if they have the same number of followers and fans. This is quite impressive.
Maybe Instagram users are drawn to things they can purchase. Perhaps Instagram is more suited to brands than Facebook, which has surprisingly higher users.
Instagram users have disposable income.
To sell products through Instagram marketing, you don’t need to be a well-respected influencer. But you do need an audience who can afford to purchase from you.
Instagram is home to many people who are willing and able to open their wallets to buy things. These are some stats to support this assertion:
- 31% of those who earn more than 75k/year use Instagram.
- 32% of those who earn between 50k and 74k/year are active on Instagram.
- 32% of those who earn between 30k and 49k a year are on Instagram
If you use the right hashtags, Instagram has a huge potential reach for Influencer Posts
Instagram’s potential reach extends beyond its 1 billion monthly active users. Even a nano-influencer with only a few thousand followers can reach a wider audience than their own.
How do you answer this question? But how?
Although hashtags are popular on Twitter, they work better with Instagram’s format. To discover new content, users often use hashtags. Users can also choose to follow any hashtags that interest them.
In these situations, if an influencer has a small following, the right hashtags can help them reach a wider audience.
When creating an Instagram influencer marketing campaign, you and the influencer need to take the time to research the best hashtags.
Learn more about the Best Hashtags for Instagram in 2022
Types of Instagram Influencers
The size of an Instagram influencer’s following is what determines their classification. These types can be used to plan and create your Instagram influencer marketing campaign and budget.
Nano-Influencers
Nano influencers have a high engagement rate and loyal audience.
Micro-Influencers
Micro-influencers have the following count of between 10k to 100k. This popularity guarantees increased sales and brand awareness.
Mid-tier Influencers
These influencers are a powerful group with 50k to 500k followers. They offer a wider reach and slightly higher engagement than mega- or macro-influencers.
Macro-Influencers
Macro-influencers have an audience of 500k to 1 million followers. They can include TV personalities, athletes, or thought leaders. These influencers have a greater reach but lower engagement rates for brands.
Mega-Influencers
This category includes celebrities with over a million followers. They are well-known on social media because of their celebrity status and the ability to generate a lot of engagement.
Marketing with Instagram Influencers: What is the Cost?
Below are the numbers and pricing factors that determine how much you should budget for Instagram influencer marketing. These factors will add up to the budget and market rates.
Factors that Impact Instagram Influencer Marketing Prices
- Dimension of Following: The bigger the following, the more you’ll pay.
- Engagement Rates: How many people are influenced by organic posts versus sponsored ones.
- Influencer’s Niche – A niche with many Instagram influencers will have a lower price because there are many to choose from.
- Content Format: Instagram influencers charge based on the format of sponsored content. This includes shoutouts, feed posts, stories, reels, and others. Each format requires a different amount of time. The content will cost more if it is created with more time and resources.
Instagram video content would cost you almost half the price of a feed post, but only about 50% more than for Instagram video content. Stories cost Instagram influencers the most, possibly because of their short-term nature.
- The Content: Are you planning to create one-off posts or a series of stories that will be shared with the influencer over a long period? The price of a campaign will go up the longer it is.
