1. You can customize the style of your stories
You should first set the tone for future Stories content strategies, including the style, color palette and general appearance of your content. Buy Instagram Followers UK
Your font selection should also be included in Stories content style. This should be the case for all Stories, filters and Instagram gifs. Click Here
You will need to match the colors used by your brand in marketing materials for your product with your Stories content.
Victoria’s Secret Instagram Stories is a good example of this strategy. They use the same baby-pink, white colors they use on their website, logo and store bags.
After you have created enough Stories content, it is possible to organize it into highlights for your followers.
Your Instagram page’s highlights will be at the top. They should be well-styled and have a common theme.
Check out BuzzFeed’s Tasty, which organized the recipes according the creators of the dishes to create a theme for its highlights.
An independent artist can create highlights that match your brand’s aesthetic. This is how Valeria Lipovetsky’s Instagram account shows it all.
Why not do the same?
Your Stories style will make you stand out from other brands. It will also become your signature feature that your customers will associate with you.
It also makes your Stories content more organized and clean, making it easier to navigate for Instagram users.
2. Outline a Story Content Plan
Once you have decided on the style of your future Instagram Stories content you can now estimate how many Stories you will upload each month. https://superviral.uk/
These are the foundations of your Stories content strategy.
1. Begin with your goals
You must first establish your goals in order to create a compelling Stories content plan.
Are you looking to increase your sales?
Do you want to increase brand awareness?
Do you want to get new followers?
If your goal is to sell, for example, you should create content that is engaging and inviting, and not too pushy and direct.
This is how Avery solved the problem. They created a Stories highlight that offered gift ideas for different occasions to increase sales.
A clear understanding of your Story content goals will allow you to create a detailed content strategy. You can also divide your content into meaningful chunks and decide how you will upload them.
2. Add a Schedule of Precise Stories Content
Uploading Stories is one example of a content strategy. Your content strategy should also include a detailed content plan based on your followers’ activity.
This activity is found in the Audience section of Instagram Insights.
You will need to know the top locations of your followers and their activity over the course of the day to create a schedule. This data can be used to schedule Stories content. However, it is important that you regularly check this data as it could change over time.
3. Do not forget about a Hashtag Strategy
Instagram’s Stories feature was soon launched and users were able to view Stories content using different hashtags.
Users can also follow hashtags and content results will be displayed on their Discover page.
How can you ensure that your content appears in these Instagram stories?
You need to select hashtags with high performance in order to build a successful hashtag strategy. Hashtags are social data that users collect. Their performance is a measure of how frequently users use them to create content.
Platforms like Hashtagify.me allow you to compare the performance of hashtags. Let’s take for example the hashtags discount and sales to determine which one is most effective in terms of engagement.
sales
Both hashtags are very popular but are losing weekly engagement. You can choose one of these hashtags if you don’t have the option to lose your normal monthly engagement.
Before you upload Stories content using hashtags, make sure to analyze their performance so that more people can find your Stories.
3. Diversify Your Stories Content Strategy
Let’s now talk about the potential content for Instagram Stories.
Users could upload photos and videos to Stories, attach stickers, and only when this feature was launched.
Instagram users have so many options for Stories content.
These are some ideas to inspire you:
1. How-To Tutorials
This content is especially useful for product promotion. This content is educational and allows potential customers to get to know your product better before purchasing it.
There are many entrepreneurs and brands that use how-to tutorials to help their followers learn more about their products.
Guy Tang, an American YouTuber and hairstylist has created a series on Instagram in which he teaches various hair coloring techniques.
Instagram’s sequential nature makes it a great platform for sharing how-to tutorials. These can be later turned into highlights to allow your followers to return to your Stories content later.
It does however, help you to establish authority in your field and show your product or services to customers so they can make the final purchase decision.
2. Promotions and Special Announcements
Stories work well for promotional activities that are limited in time such as contests, special announcements, or deals.
Stories can only be up for 24 hours so it is a great opportunity to create such content. Encourage your customers and clients to use it as soon as they can.
3. Quizzes & Q&A
You can make use of one of the most popular Instagram Stories features, poll, quiz and Q&A stickers.
These interactive elements enable you to gather feedback without having to push your product too hard.
These features can be fun and engaging for your followers. Hello Fresh, for example, has developed a game that encourages followers to test their knowledge about food-related facts. https://answerques.com/
