Discord has become a trend, it is considered the social network created for gamers, but it is also in the global spotlight for being the subsequent potential acquisition of Microsoft.
Reliable sources assure that the platform analyzes its sale options due to the considerable interest different sectors have shown in buying the company.
In fact, according to Bloomberg, negotiations are in the final stage, with Microsoft as the highest bidder so far. Before this sale materializes and the platform’s popularity grows, we want to tell you what Discord is, how it works, and why it has been so successful in such a short time.
What’s Discord like? We have your features.
It is a platform created to allow the formation of groups with different themes. Users use the virtual setting to enter and chat with other users.
They are features similar to those of other chat platforms, with the difference that Discord allows you to have your server, generate different channels, have your IRC, and you can also invite whoever you want.
Comparing Discord to Skype is common, but with different groups, it offers more advanced tools. Hence it is known as the Slack of gamers.
How is Discord different from other chat platforms?
The topics discussed in Discord chat rooms are varied, but gamers have the perfect network to create groups. The goal is for these chat rooms to organize video game games.
The most beautiful thing for this target audience is that they do not have to neglect the game to write in the chat since the platform has a voice function.
It should be noted that these calls have low latency. If you use the chat while playing, the data consumed is minimal, an advantage to not affect the connection and, therefore, the game.
It is also possible to create channels and servers on Discord. The purpose is to talk with other users on any topic. This has allowed the formation of a large community around the platform with a lot of interaction.
In the middle of 2020, Jason Citron, founder of Discord, announced that his creation would change focus. They included some improvements, for example, facilitating the creation of servers. They also gave more openness to an approach aimed at a public other than gamers.
It is no longer just a social network for meeting gamers. It is offered as the perfect place to discuss any topic. They currently add over 100 million active users each month, an exciting figure that makes Discord a powerful alternative.
Is marketing possible on Discord? Know the best strategies for this platform
Yes, perfecting a marketing strategy on this chat platform is possible. It will be helpful for your branding plans or sales projects to have an efficient administration in the community, your team, and potential clients. In addition, it will help you to work with suppliers.
Here are some recommendations. Pay attention because we have the best marketing strategies for Discord.
If you want to increase your brand’s exposure, it is best to create a public server verified by the platform so that you can appear in the Discord search.
The platform works as a sales channel; any user can learn about your products or services through this social network.
You can make your market grow. It is done by allowing the community to interact with your company.
It is a strategy focused on knowing concerns and tastes. If you apply it this way, you can establish new objectives or understand the possible deviations from the original marketing plan.
Through Discord, it is possible to share video calls with clients and your suppliers at the same time. This will enhance the integration of your company in both directions.
You can create channels within the server, which offers the alternative of segmenting your strategy. In that sense, you will be able to gather different products or types of users and potential clients within each group.