The latest report by IMARC Group, titled “Hard Seltzer Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, offers a comprehensive analysis of the industry, which comprises insights on the global hard seltzer market. The report also includes competitor and regional analysis, and contemporary advancements in the global market.
Hard Seltzer Market Overview:
The global hard seltzer market reached a value of US$ 5.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 11.9 Billion by 2027, exhibiting at a CAGR of 13.6% during 2022-2027. Hard seltzer refers to a carbonated beverage that is similar to beer, with about 5% alcohol by volume. It is typically prepared from brewed cane sugar, malted rice, soda water, flavorings, etc. Hard seltzer comes in various flavors, including lemon, watermelon, strawberry, passionfruit, pomegranate, lime, tangerine, etc. It is consumed as a healthy alternative to regular alcoholic drinks, owing to it being gluten-free with low calorie, sugar, and carbohydrate content. As a result, hard seltzer is extensively available in hypermarkets, supermarkets, online stores, etc., across the globe.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Hard Seltzer Market Trends:
The shifting preferences among consumers towards beverages with low alcohol content are primarily driving the hard seltzer market. In line with this, the elevating popularity of flavored alcoholic beverages and the inflating demand for ready-to-drink (RTD) sparkling beverages, including hard seltzer, are further catalyzing the market growth. Moreover, the growing influence of Western cuisines and the escalating disposable income levels of individuals are also positively influencing the global market.
In addition to this, the expanding need for gluten-free beverages among people who suffer from autoimmune disorders and inflammatory diseases is acting as another significant growth-inducing factor. Furthermore, the rising environmental concerns are encouraging numerous manufacturers to launch new packaging designs that are portable and recyclable, which is expected to fuel the hard seltzer market in the coming years.
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The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
- Anheuser-Busch InBev
- Barefoot Cellars (E. & J. Gallo Winery)
- Blue Marble Cocktails Inc.
- Ficks & Co
- Future Proof Brands LLC
- Hard Seltzer Beverage Company LLC (The Boston Beer Company Inc)
- Lift Bridge Brewing Co.
- Oskar Blues Brewery
- White Claw Hard Seltzer
Key Market Segmentation Breakup by:
- 1% to 4.9%
- 5% to 6.9%
- 7% and Above
- Supermarkets and Hypermarkets
- Online Stores
- Sparkling Water
- Carbonated Water
- Fruit Flavours
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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