A portfolio is crucial for a photographer. This helps share their work in a very quick yet impressive way with potential clients. Having an impressive portfolio showcasing your work will help your clients understand your expertise and past work.
A good portfolio is a sum total of one’s work, expertise, and masterpieces. There are a few tricks to ensure you have the most impressive photography portfolio. Listed below are some of the best recommendations by experts from the industry:
Keep it Short
A portfolio should not have 100 images. It should include only your best work (crème-de-la-crème). Keep it as short as possible. In case, you wish to include more, simply create a blog and display all of your images categorized into different niches.
Do not use inconsistent images on your portfolio. This will not show you as a competent photographer. It will help you to determine your styles. A portfolio is supposed to display technical aspects of portfolio photography. It should also display your specific artistic style. Maintain clear consistency with images on your portfolio.
Showcase Your Niche
If you are planning to specialize in a specific field such as wedding photography, product photography, baby photography etc., plan your portfolio around that niche. In case, you shoot in multiple subcategories, it is recommended to have a separate portfolio for each niche. For instance, if you shoot wedding and product photography, mention the same by having separate albums or creating different pages on your business website.
Know Your Audience
When creating a portfolio, you should consider your target audience. For instance, couples getting married soon may like to have a look at different set of work than those into some business.
Many photographers try to set their priorities while creating portfolio photography. Although it is good to know if you wish to have a printed album or simply an online portfolio, having both is a good idea. A printed album can display an artist’s work in the best possible way. The printed portfolio is a good idea if you meet potential clients face-to-face. On the other hand, an online portfolio can help you to reach out to potential clients digitally through websites or social media platforms.
Shoot for Free
As a new and aspiring photographer, you should not be afraid to work for free. This will help you to build a strong and impressive portfolio. Shoot for free or lower the price for photography for friends, acquaintances or relatives. Once your portfolio is done, clients will be willing to pay for your work. They will have a look at your work and know what they are actually paying for.
Ask for Review
Photographers love their creations. They are attached to their images. This also means that an image you absolutely love may not be that great. Hence, it is always a great idea to get a second opinion. You can talk to your friends, acquaintances or even someone from similar background. In case, you are unable to get in touch with another photographer for review, speak to your target audience. Make sure you take the feedback carefully and make adjustments with your pictures accordingly.
Crystal Clear Images
Strictly avoid using images that demand explanation. Your professional portfolio should not be guesswork for viewers. It is not wise to include a picture just because you feel it is a masterpiece or you went through a lot of challenges while shooting it! The viewer may just not find it impressive! Do not include any photo that you feel is great but requires an explanation on why it is so great! Remember that a great photograph will always speak for itself. The winner reaction from the viewer should not come after an explanation.
The Start and End
First impression is the last impression. So make sure the first image in your portfolio is very impressive. Experts in this field also believe that it is equally important to have an impressive photo as your last. Sometimes, potential clients will scroll through first few images and then simply jump to the last. In short, the first photo should be the best and the last should be stunning! In between, you can just mix in your favorites.
Seek Professional Help
A photography portfolio is much more than your knowledge about exposure and white balance. It should convey your style and the kind of work you do. Start by selecting through your favorite works and continue to update as your skills and experience evolve. Seeking professional help is one of the best things to create a portfolio. They are experienced in creating portfolios for photographers. Hiring one can help you come up with the best collection of work in a professional order.
Following the above listed tips will help you to create a powerful work portfolio for you as a photographer. In case, you do not wish to do it on your own, hire a professional to get the best portfolio.