With over 4 billion active users, followers on Instagram social media is experiencing incredible growth. Because of the huge social media community, it’s easy to connect with potential leads. But, even among this crowd, one platform has tremendous potential and leaves its competitors behind. You don’t have to argue with me about how addictive Instagram has become these days. Instagram has strengthened its hold and is now surpassing all other giants. Instagram offers a wide range of topical and evergreen content, including posts, stories reels, guides, and other materials. This gives you endless branding opportunities.
- These are the most recent social media statistics to support drumming.
- Every month, Instagram is used by more than 1.15 billion people
- 95% of Instagram users follow at least one account from a business.
- Instagram ads are 50% more popular than brand advertisements.
- 59% of micro-influencers think they get the most engagement on Instagram.
These Instagram statistics show its impressive growth rate. It’s no surprise that the most powerful brands in the world prefer Instagram to other social media platforms for promoting their products and services. It’s now easier to reach new customers and build a large following of brand advocates.
1. Get in touch with the pool of mobile app users
Facebook, Twitter, LinkedIn, and other major social media platforms, have gone mobile already. Why? More than 54.8% comes from mobile devices. The web traffic from mobile devices dropped in the third quarter of 2018, but it has since recovered its pace.
Statistics on mobile traffic website visitors
But there’s more. A Tech Crunch report states that users will spend on average 4.2 hours per day using mobile apps by 2021. Numerous studies have also shown that people spend more time on social media via mobile devices. This shows that the app with the highest number of smartphones is the most important. Instagram’s smartphone-centric interface has always attracted more mobile traffic. Unsurprisingly, Instagram is second in popularity with 84% engagement.
2. Increase brand reach
Instagram’s user base is likely to grow due to the constant release of new features and the effects of the pandemic. Why should you care about Instagram when Facebook boasts over 2.5 billion active monthly users? Ten million advertisers use Facebook to reach their target audience. Facebook’s latest update to its news feed algorithm makes it harder for brands and advertisers to be seen.
Instagram boasts more than 2 million monthly advertisers, which is a significant advantage over Facebook. You have less competition than Facebook, and you also have more marketing opportunities. The Reel update to Instagram can make you a viral sensation overnight, increasing your reach exponentially.
3. Increase Visibility through Visual Content
Visuals are the best way for people to understand your message. Visuals are a key component of social media marketing. When choosing the right social platform for this type of marketing, Instagram is the clear winner. Instagram’s news feed is full of interactive visuals. A free Instagram scheduling tool is a great way to share content on a timely basis without compromising the quality.
Images post via Instagram
According to Social Media Today, Instagram is the fastest-growing social network in the world. These stats show that Instagram can help the world see your brand. To get the most from Instagram, include relevant hashtags in your posts. Instagram users will find your posts via searches, increasing their visibility by up to 3X.
4. Instagram Stories
Today’s audience wants, not just demands, that brands tell authentic stories that resonate with them. This naturally leads businesses to embrace storytelling in conversations with their customers. Instagram is the best platform for storytelling by brands. The Stories has contributed to an average 7-10 minute increase in users’ daily time spent on the app. Stories currently has more than 500 million active daily users.
Instagram Stories offer new possibilities for brands. You can use Geo-location tagging and hashtags as well as text and shoppable features. Stories also allow you to run ads. However, Instagram did not stop there. Reels, a TikTok-like feature that Instagram launched in 2020, was the latest addition to its platform. This is another way for businesses to interact with a large audience on the platform. How to
5. Increase Engagement Rates
Did you know that Instagram is used by 500 million people every day?
It’s not the sheer volume of users that attracts brands to the platform. Its ability to generate leads with high engagement rates for posted content makes it worth the effort. Here are the opinions of micro-influencers on Instagram engagement. According to a Bloglovin survey, 59% of micro-influencers believe that Instagram is the best platform for engaging their audiences.
When choosing influencers to represent your campaign, engagement rate is important. There has been an increase in scammers due to Instagram’s popularity. In exchange for followers, some companies will offer them a fee. Paid followers are not always genuine and often consist of bots and fake accounts. When choosing influencers to be part of a campaign, look at their engagement rates and not just their followers. Higher engagement rates indicate authenticity and authenticity. You can search for influencers relevant to your niche and view their reach, engagement rates, etc. You can track and measure the effectiveness of your campaigns and adjust them in real-time. Hubspot reports that even though Facebook has 2X the monthly users, Instagram still generates 23% more engagement than Facebook. It’s, therefore, the best option for marketers.
6. Increase Conversion Rates
No matter what type of business you have, increasing conversions should be your top priority. Social media can bring in tons of leads and referral traffic. Shopify found that Instagram has a conversion rate of 1.08% for eCommerce businesses. In addition, Instagram referral traffic results in an average order amount of $65.
This is a lot higher than what you see on LinkedIn and Twitter. Guess what the best part is?
Even though clickable links are unavailable on Instagram, Instagram offers incredible returns. Clickable links are only available in the bio, shoppable feeds, and stories. This makes Instagram less spammy and reduces click costs for marketers. Instagram is undoubtedly a winner in terms of generating sales and conversions.
You now know the true benefits of Instagram. How can you make sure you are ahead of your competition? You can boost your brand easily by connecting your Instagram account with superviral. This automates the uploading, scheduling, and publishing of Instagram content. For better lead generation, pump in more content. Superviral is an Instagram automation tool that will help you save time and completely control your Instagram account. Get your free trial now and start playing the game!
Most Frequently Asked Questions
Because of its reach, Instagram is a key marketing channel. Instagram has many features that allow you to promote diverse content types, such as reels, IGTV, and stories.