Content Marketing has become one of the most popular means of marketing various products and services. If you are planning to start a business or you already have a business and it is not that prominent in the online arena, then you need to start working on Content Marketing.
There are two main strategies of Content Marketing that you can apply to your business and you will be able to reach a wider audience. The two strategies are Influencer Marketing and Blogger Outreach. Both of these strategies are affordable ways to market your brand and improve your appearance in the SEO rankings. These strategies can only be utilized to their fullest if their implementation is correct.
Both of these strategies are different from each other. We’ll clear your confusion and you’ll get to know what these strategies are. Knowing these strategies is going to show the differences between the two strategies and you’ll get to know how to use them to get the most benefits.
As the name suggests Influencer Marketing is done through the Influencers on social media platforms.
Influencers on social media platforms are popular in a particular niche. They set a niche and their content revolves around it. The main examples of these niches are fashion, beauty, DIY, gadgets, automobiles, travel, food, photography, reviews, etc. People follow these influencers and they trust their reviews and recommendations. This is the reason why so many brands, both big and small businesses approach influencers for marketing their brand.
Brands collaborate with influencers who have a target audience similar to their target audience to promote their product or services.
Influencer Marketing is done through the following aspects:
- Sponsored Posts and Videos
- Brand Ambassador Programs
- Sponsored Social Media Content
- Sponsored Stories
What are the Goals of Influencer Marketing?
- Brands want to create awareness about the products they have and the services they offer.
- They want to build the trust of their target audience.
- They want to market their brand subtly. They do not want to be perceived as too pushy.
- It is a fine way of getting more backlinks and boosting their SEO ranking.
Now, moving on to the second strategy of Content Marketing.
In Blogger Outreach the brand awareness and marketing of the brand are done through gaining more Backlinks. Blogger Outreach is also done by mentioning the name of the brand in online magazines and popular blogs.
By creating more Backlinks the appearance of the brand is made better on the online platform.
Gaining quality backlinks is the goal. If the link comes from a relevant, real, and quality website then it is going to be much more valuable than gaining backlinks from various other websites that are not reputable. Says SEO Services in Karachi a backlink gained through a trusted source that has established itself is going to help in boosting the SEO ranking.
If you have gained quality backlinks then your business is going to be on the top of the page when someone searches for something relevant to your business.
What are the Goals of Blogger Outreach?
- Increasing Organic Traffic
- Gaining more Backlinks
- Brand awareness
- Boosting SEO ranking
The main aim of both strategies is to spread the word and create brand awareness. Through both of the strategies, the ranking of SEO and appearance on the online platform is improved.
There is a major difference in the ways these strategies are utilized. Influencer Marketing is done through the collaboration of the brand with Influencers and Blogger Outreach is done through creating more backlinks from reputable and real websites and brand mentions in popular blogs and online magazines.
The cost of influencer marketing depends upon the popularity of the Influencer. On the other hand, if you do Blogger Outreach on your own it’s going to cost you nothing. Hiring a team for Blogger Outreach is going to cost you, depending upon the experience of the team you have hired. There are also local SEO services that can help you in creating brand awareness at a much more affordable price.
The quality of local SEO services offered by SEO Experts PK is extremely high and the prices of SEO Services are cheap and affordable. SEO Experts PK helps you in creating quality backlinks and boosting your SEO ranking.