Let me ask you a question. How have you been selling your products online or even offline lately?
Some of us would say by the price of raw materials, but others would say look at the competition and use that as a guide price. What if I said twice your price right now. You might think I’ve figured it out. But let me tell you, most good companies do. (who sells cars for $850 anyway? – Ford Model T starting price) Example. If you were to see a pair of Ray Ban sunglasses at your local market for, say, $20, what would you think? Oh, that’s another lie. But now triple the price to $60 and put the words “on sale” on the billboard, what do you think now.
Wow! What a great thing it was!
They may very well be the same glasses, but the point is, whether it’s real or fake, the price allows you to judge the product. A lower price made them somehow lower in quality and a higher price made them unique or high quality. “So basically I had no choice but to just double the prices,” I hear you say.
Well, it’s not easy; otherwise we’d all be rich.
Packaging is key. Look at Harrods in London; they don’t sell things you can’t get cheaper elsewhere if they really want to sell them at a higher price. When people shop at Harrods, they feel that they are buying quality, service and exclusive products. In fact, many other shops sell the same good products and good service can be found in most local grocery stores. So it is something special that people are looking for but have you been to Harrods at Christmas but not special. Why do people go to Harrods when they can buy the same things in another store? Experiences.
And we can use this model in our everyday branding.
Instead of putting them up and selling them cheap, we can price and package our products to reflect what they are – quality products. So perhaps you should consider the Harrods approach when looking at your prices and ask yourself – “how well packed is my item, does it feel like a good deal, what is that. And is the price a good deal.” “So a price increase doesn’t necessarily mean a decrease in sales, and in many cases it can increase sales.
A common question that always comes up in the sheepskin boot industry is, “Are your Ugg boots the real thing?” This question comes from many people, whether friends, family, or clients, and sometimes it’s hard to answer without going into detail. In this article I will try to explain a difficult question, and it is a difficult question because the name Ugg is celebrated in different ways around the world.
Let’s start at the beginning and delve into the historical context of Egg boots.
The first boots are believed to have originated as a functional type of footwear worn as a source of warmth in the 1920s, especially in rural Australia. About 40 years later, Ugg boots became very popular when surfers began wearing them up and down the Australian coastline in the 1960s. Over the next 10 years, Ugg boots regained popularity as the boots were introduced to UK and US sailors competing in Australia. These are the most worn Ugg boots in the world. It flourished in the 1990s mainly due to various celebrity endorsements and became a global fashion trend in the 2000s. This has always been a point of contention among more traditional fake id pricing boot wearers, as locals wear the boots indoors without being seen, as the boots themselves are associated with a rather “jumpy” fashion sense.
So basically from the history lesson just given, it is pretty clear that Ugg boots can be considered a generic brand originally and clearly made in Australia. But, and more unfortunately, in 2003 a large American company, not named here, sent a series of letters to existing Australian manufacturers threatening to sue unless they would have stopped using the word “Ugg” in both languages. their products and advertisements. The company says the word “Ugg” and is registered and recognized not only in the United States, but around the world, including Australia, where Ugg was originally born. The move is all the more interesting because the company itself has already bought the Australian Ugg footwear manufacturer, changed the name slightly and moved production to China. One of the young men then filed a lawsuit against the trademark and the David vs. Defender. Goliath fought.