Did you know that the crawlability of your website is important for SEO? Despite this, not many businesses know what it means. With this in mind, we’ve compiled everything you need to know in a short, accessible guide.
What Does Crawlability Mean?
Let’s start with the basics: what is crawlability? Crawlability refers to a search engine’s ability to access and read your website; this process is also known as web crawling or spidering. Web crawlers are programs that automatically access and read websites. They do this by following links from one page to another, much like a human would.
Once a web crawler has accessed and read your website, it then creates an index of your site. This index is a database of all the information that the crawler has gathered about your website. If the bot encounters too many of these or a robots.txt file blocks it, the bot won’t be able to accurately crawl your site. When someone does a search that includes terms related to your website, the search engine will consult its index to find the websites that are most relevant to the person’s search.
At this stage, you’re learning more about how websites like Google choose links to display for users.
Why is Crawlability Important?
Crawlability is important for two main reasons. First, if your website is not crawlable, then it will not be indexed by the search engine. This means that your website will not show up in search results, and people will not be able to find it. Second, if the search engine can’t find all the pages on your website, then it will not be able to rank your website as highly as it could. In a world where search engine rankings are critical for website traffic, this can have a significant impact on your business.
How to Check Your Crawlability
The most common way to check crawlability is to use a tool like Google Search Console. This tool will show you how many pages of your website are being indexed by Google, and it will also show you any errors that the search engine has encountered while trying to index your site.
If you see that your website’s crawlability is low, or if you are seeing errors in Google Search Console, then you will need to take action to improve your website’s crawlability. If you’re feeling a little lost, contact a reliable service like King Kong for assistance in this area.
How to Improve Crawlability
Finally, there are a few things that you can do to improve your website’s crawlability. First, you will want to make sure that all your website’s pages are linked together. This can be done by adding links to your website’s navigation menu, or by adding links to your website’s pages in the footer.
You will also want to make sure that your website’s pages are easy for Google to find. This can be done by adding keywords to your website’s pages, or by making sure that other websites link to your pages. While on this note, link building is a great way to improve not only your website’s crawlability but also your credibility and authority. you can optimize for better website crawlability. the search engine will consult its index to find the websites that are most relevant to the person’s search.
If you follow these tips, you should see a significant improvement in your website’s crawlability. This will result in more traffic to your website, and ultimately more sales or leads. So, what are you waiting for? Start optimizing your website today. As we mentioned, help is available to those without the experience or knowledge to deal with crawlability and search engines!