Choosing the right name for your company is one of the most important branding decisions you will make. The perfect company name should be memorable, reflective of your brand identity, and easy to pronounce and spell.
However, finding the perfect name is no easy feat. In addition to all of the above criteria, the ideal name should also be available as a domain name and not already trademarked by another business.
To help you out, we’ve put together a list of do’s and don’ts for choosing the perfect company name.
Do:
Brainstorm with a group of people to come up with brand name ideas: Getting a group of people together to brainstorm names can be helpful in sparking new and creative ideas.
Make sure the domain name is available: In today’s digital world, it’s important to make sure that your chosen name is available as a domain name.
Check if the name is already trademarked: Before settling on a name, be sure to do a trademark search to make sure it’s not already in use by another business.
Use a thesaurus: If you’re stuck on what words to use in your company name, consult a thesaurus for help. This can be a great way to find different ways to say similar things.
Think about what the name says about your business: The name you choose should say something about your business and reflect your brand identity.
Make sure the name is easy to pronounce and spell: You want potential customers to be able to easily pronounce and spell your company name. Otherwise, they may not be able to find you online or remember you when they see your products or services.
Check if the domain name is available: Once you’ve settled on a name, make sure the corresponding domain name is available. You don’t want to find out too late that someone else has already claimed it.
Don’t:
Be afraid to get creative: Sometimes the best names are ones that are outside the box. If you’re stuck, try thinking of puns or plays on words.
Choose a name that is difficult to spell or pronounce: You want your company’s name to be easy for people to remember and spell. Otherwise, you run the risk of losing potential customers or clients.
Get too attached to one particular name: It’s important to keep an open mind when choosing a name for your company. While you may have your heart set on one particular name, be sure to consider other options as well.
Get too attached to one name: It’s important to be open to other ideas in case your first choice is unavailable or taken.
Choose a name that’s too similar to another business: You don’t want customers to get your business confused with another, so make sure your chosen name is unique.
Make the name too long or complicated: Keep it simple so that potential customers can easily remember and spell your company name.
Use made-up words: Stick to using real words in your company name. Made-up words can be difficult for people to remember and spell.
Use numbers or symbols in place of letters: Numbers and symbols can be confusing and hard to remember. Stick to using actual words in your company name.
FAQs:
How do I choose the perfect company name?
There is no one perfect way to choose a company name. However, some things to consider include brainstorming with a group of people, making sure the domain name is available, checking if the name is already trademarked, and using a thesaurus to find different ways to say similar things.
What should I avoid when choosing a company name?
Some things to avoid when choosing a company name include getting too attached to one particular name, choosing a name that is difficult to spell or pronounce, and using made-up words. Instead, try to choose a unique and memorable name that is easy for potential customers to remember and spell.
Conclusion:
Choosing the perfect company name is important for many reasons. Some things to consider include making sure the domain name is available, checking if the name is already trademarked, and using a thesaurus to find different ways to say similar things. Additionally, avoid choosing a name that is difficult to spell or pronounce, and try to choose a unique and memorable name instead.